As a 0-1 designer, I frequently create solutions for proof-of-concept projects with limited research data.
I champion an Object-Oriented UX (OOUX) approach, leveraging the ORCA framework to create structured, modular, and scalable product experiences that prioritize clarity and consistency across complex digital ecosystems.
My design process is grounded in systematically defining core objects and their relationships, ensuring that user interfaces are intuitive, reusable, and adaptable as products evolve.
Over the years, I've developed a set of standard questions to guide my work in these scenarios.
Business Context
What key opportunity are we targeting—user activation, retention, or another goal?
Why does this matter right now?
What's our long-term vision, and how do we define short-term success?
What's our biggest challenge?
Ideal Customer Profile
Who will use this product, and what problem are we solving?
For B2B products, who makes the purchasing decision? Who uses it daily?
What does their typical day look like? What drives them? How will our product help them?
Jobs to Be Done
What are users trying to accomplish with our product? Why is this goal meaningful to them?
What's stopping them from achieving this today?
J Vijay
Director-Product, Solv
Aman excels at aligning UX strategy with business goals, collaborating cross-functionally with product, engineering, and operations teams to deliver solutions that drive both user satisfaction and measurable business impact.
Together, we win
As a design leader, I empower and mentor teams, fostering a culture of continuous learning and innovation while ensuring that design decisions are informed by robust user research and data-driven insights.
I advocate for the integration of UX at a strategic level, building trust with stakeholders and ensuring that user-centered design is embedded in the organization’s vision and product roadmap.
What I bring to the team
Initiative
I aim high, drive momentum, and take full ownership of complex problems from conception to delivery. I thrive in teams that foster autonomy and trust.
Team Spirit
I approach challenges with curiosity, share work transparently, and actively seek diverse perspectives. I thrive on cross-functional collaboration and helping teams achieve collective success.
Simplicity
In today's complex world, I strive for clarity, simplicity, and consistency to create meaningful impact. For UI work, I leverage design systems and collaborate closely with designers and developers to create standardized patterns—enabling rapid development and scalability.